Behind the SKIN JUICE brand

Behind the brand

How Skin Juice was born...

Lesson 1: Never forget where you come from 

A proud country girl at heart, I have fond memories of growing up on our family property in Australia.  I adore being able to sense the life-force of the land, and being close to Mother Nature makes me feel free and energised.  Hungry for adventure and with a curious mind, I would explore the bush and delight in the sensory experience: a fresh breeze, the crisp summer aromas, the warmth of the sun upon the earth – the Australian bush defines beauty to me!

Lesson 2: You’ll never do a day’s work in your life if you do something you love

An old billabong ran through our property, a great source of entertainment for us as kids. This billabong was fringed with fascinating evidence of ancient volcanic eruptions and the ocean that had once covered this land, long ago.  Left behind were amazing mineral-rich clays, burnt yellow and red ochre in colour, with the most delightful textures and earthy aromas.  This remarkable location became my playtime laboratory: I collected and mixed these purifying clays and bottled them as gifts to my family and school friends, to be used for face and body painting as well as skin treatments.

Lesson 3: Learn the rules, then break them!

As I grew up, I realised I wanted to continue and expand my knowledge and fascination with the natural healing powers of the earth.  But you know what they say – you have to learn the rules before you can break them!  So it was after my very conventional beauty training that I set about doing things ‘my way’.

Lesson 4: Necessity is the mother of invention

For eight years I owned and operated a successful salon with rituals and treatments that focused on holistic and natural choices.  At the same time, I struggled to find products that reflected the ethos of my life and my business. So I gradually began to utilise my aromatherapy knowledge, combining this with my fascination for plant oils and their therapeutic effects.  I began researching the function and application of various plant oils on the skin and the results when applied using different methods.

Lesson 5: When you’re onto a good thing, stick with it

Skin Juice was founded in 1996 and my loyal clientele became my research group - I’m pleased to say, many of my early ‘guinea pigs’ still use Skin Juice today.  It wasn’t long before word spread about this innovative concept which was breaking all the ‘rules’ of skincare with cleansing oils instead of soapy formulas, and night oils in place of night creams, etc.

The support we received was beyond our wildest expectations and we quickly grew to a salon staff of seven with the majority of our business centered on facial treatments and skincare product sales. Now, I’m fortunate enough to be able to focus 100% on Skin Juice, nurturing its growth and continuing to reach more customers and stockists.

With love,



Joanne
Founding Director

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