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Behind The Brand

Behind the Brand

Lesson 1
Never forget where you come from

A proud country girl at heart, I have fond memories of growing up on our family property in Australia. I adore the land, and being close to nature made me feel free and energised. 

As a child, I had a wild imagination and would roam and explore the bush and enjoy the balance and beauty it brought. Natural wonders of the land and the down to earth genuine nature of its people defines beauty to me!

Lesson 2
You’ll never do a day’s work in your life if you do something you love

An old billabong ran through our property, a great source of entertainment for us as kids.

This billabong was fringed with fascinating evidence of ancient volcanic eruptions and the ocean that had covered this land, long ago. Left behind were amazing mineral-rich clays, burnt yellow and red ochre in colour, with the most delightful textures and earthy aromas.

This remarkable location became my playtime laboratory: I collected and mixed these purifying clays and bottled them as gifts to my family and friends, to be used for face and body painting as well as some elaborate type of skin treatment.

Lesson 3
Learn the rules, then break them!

As I grew up, I realised I wanted to continue and expand my knowledge and fascination with the natural healing powers of the earth. But you know what they say – you have to learn the rules before you can break them! So it was after my very conventional beauty training that I set about doing things ‘my way’.

Lesson 4
Necessity is the mother of invention

For eight years I owned and operated a successful salon with rituals and treatments that focused on holistic and natural choices. At the same time, I struggled to find products that reflected the ethos of my life and my business.

So I gradually began to utilise my aromatherapy knowledge, combining this with my fascination for plant oils and their therapeutic effects. I began researching the function and application of various plant oils on the skin and the results when applied using different methods. For example cleansing oils opposed to suds up style cleansers, which was a very unique concept back when Skin Juice was first born. I learnt more about the nature of plant oils and their skin loving or biocompatible properties, I began using these oils to nourish and balance the skin in a way other cosmetic formulas couldn’t. Natural skincare at this time was very, very new! 

Lesson 5
When you’re onto a good thing, stick with it

Skin Juice was founded in 1996 and my loyal beauty salon clientele became my research group - I’m pleased to say, many of my early ‘guinea pigs’ still use Skin Juice today. It wasn’t long before word spread about this innovative concept which was breaking all the ‘rules’ of skincare with cleansing oils instead of soapy formulas, and night oils in place of night creams, etc.

The support we received was beyond our wildest expectations and we quickly grew to a salon staff of seven with the majority of our business focused on facial treatments and skincare purchases.

Now, I’m fortunate enough to be able to focus 100% on Skin Juice, nurturing its growth and continuing to reach the growing demand for safe, healthy, natural, organic yet effective skincare.

…and it’s a whole lot of juicy fun! 

Find a Skin Juice Salon near you.

With love,

Joanne Dampney
Founding Director